Jornal Do Brasilia - Designer Jonathan Anderson leaves Spanish brand Loewe

The move is part of a major reshuffling of top jobs at global fashion brands after a round of resignations and forced departures.

The industry as a whole is facing increasingly tricky market conditions, with a slowdown in China and an escalating trade war causing concern.

"Under his direction, Loewe experienced exceptional growth and established itself as a pioneer in presenting a modern vision of luxury fashion and culture," LVMH said in a statement about Anderson.

Backed with LVMH investment, he helped transform the Spanish heritage brand since 2013 from a relatively understated luxury house into one of the most avant-garde and influential names in fashion

Its runway shows are now a meeting place for A-list cinema stars, from Timothee Chalamet to Pedro Almodovar and Tilda Swinton, some of whom have become brand ambassadors.

One of his most defining contributions was the launch of the leather Puzzle bag in 2015 based on a geometric shape that was the first new Loewe bag in decades and became an instant top-seller.

Born in Northern Ireland, Anderson has been repeatedly linked to LVMH-owned Dior, where creative director for menswear Kim Jones quit at the end of January and womenswear designer Maria Grazia Chiuri is seen as on the way out.

One scenario is that Anderson might take over both sides of the business, with its growth of crucial financial and dynastic importance to LVMH owner Bernard Arnault.

He placed his daughter Delphine in charge of Dior in February 2023.

Anderson trained at the London College of Fashion and began his career in Prada’s marketing department before launching his own brand, JW Anderson, in 2008.

He had originally dreamed of becoming an actor and moved to the United States at 18 to enroll in a drama school.

Last Thursday, French luxury group Kering announced that Balenciaga creative director Demna would move to chief designer at fellow fashion label Gucci whose sales have plummeted over the last year.

He replaced Sabato de Sarno, whom Gucci let go in February after just two years on the job.

Other labels that are either bedding in new designers or looking for fresh talent include Chanel, Bottega Veneta, Carven, Celine, Fendi and Martin Margiela.

D. Barbosa--JDB